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Posted on: January 14, 2025

[ARCHIVED] Township of Bloomfield Awards Strategic Communications Contract to Social Good Communications Agency

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January 14, 2025 - BLOOMFIELD, N.J. - The Township of Bloomfield has awarded a strategic communications contract to Tara Dowdell Group (TDG), an award-winning, social good public relations and marketing agency. The contract was granted through a rigorous and open Request for Proposal (RFP) process, reflecting Mayor Jenny Mundell’s pledge to enhance community engagement and transparency. 

Tara Dowdell Group, a minority-and-woman-owned business enterprise (M/WBE), will work closely with the Mayor’s Office and other departments to develop and implement strategic communications initiatives, including public relations campaigns, digital outreach, and messaging that highlights important community programs, services, information, and events. TDG will also prioritize accessibility and inclusivity by providing translation services for key communications. The goal is to increase and strengthen communication with all Bloomfield residents and ensure that vital municipal information and resources are accessible to everyone.

“The partnership with Tara Dowdell Group is part of our new administration’s commitment to improving the quality of life in Bloomfield by ensuring that our residents have easy access to the resources, support, and information they need,” said Mayor Jenny Mundell. “Tara Dowdell Group’s record of success and focus on social impact make them an ideal partner for our administration. Their expertise in public engagement will be an essential asset as Bloomfield continues to grow as a vibrant, inclusive community. We look forward to working together to strengthen engagement, support our community, and amplify the positive work happening in our Township.

Tara Dowdell, President and Founder of TDG, brings extensive experience in communications strategy, public policy, and community outreach to this collaboration. TDG’s team of experts is uniquely qualified to serve the Bloomfield community, having a proven track record of working with the public sector, nonprofits, foundations, and mission-driven organizations.

“We are honored to partner with the Township of Bloomfield to increase transparency, improve communications between the local government and residents, and promote the successes of this diverse and hardworking community,” said Tara Dowdell, President and Founder of Tara Dowdell Group. “We believe in the power of clear, accessible communication to drive positive change, and we look forward to working alongside Mayor Mundell and her administration to enhance the Township’s engagement efforts and make vital information available to empower and support all residents.”

The Township of Bloomfield has previously contracted with other public relations firms to support its initiatives. The new partnership with Tara Dowdell Group reflects Mayor Mundell’s commitment to expanding and refining the Township’s outreach efforts by selecting partners who bring fresh perspectives, innovative strategies, and a long-standing dedication to public service.

El Municipio de Bloomfield Otorga Contrato de Comunicaciones Estratégicas a Una Agencia de Comunicaciones con Enfoque Social

Enero 13, 2025 - BLOOMFIELD, N.J. - El Municipio de Bloomfield ha otorgado un contrato de comunicaciones estratégicas a Tara Dowdell Group (TDG), una galardonada agencia de relaciones públicas y marketing con enfoque en el bien social. El contrato fue adjudicado mediante un riguroso y abierto proceso de Solicitud de Propuestas (RFP, por sus siglas en inglés), en línea con el compromiso de la alcaldesa Jenny Mundell de mejorar la participación comunitaria y la transparencia.

Tara Dowdell Group, a minority-and-woman-owned business enterprise (M/WBE), will work closely with the Mayor’s Office and other departments to develop and implement strategic communications initiatives, including public relations campaigns, digital outreach, and messaging that highlights important community programs, services, information, and events. TDG will also prioritize accessibility and inclusivity by providing translation services for key communications. The goal is to increase and strengthen communication with all Bloomfield residents and ensure that vital municipal information and resources are accessible to everyone.

Tara Dowdell Group, una empresa propiedad de minorías y mujeres (M/WBE, por sus siglas en inglés), va la trabajar estrechamente con la Oficina de la Alcaldesa y otros departamentos para desarrollar e implementar iniciativas estratégica de comunicación, incluyendo campañas de relaciones públicas, alcance digital y mensajes que destaquen programas, servicios, información y eventos importante para la comunitarios. TDG también dará prioridad a la accesibilidad y la inclusión al proporcionar servicios de traducción para comunicaciones clave. El objetivo es aumentar y fortalecer la comunicación con todos los residentes de Bloomfield y garantizar que la información y los recursos municipales vitales sean accesibles para todos.

“La asociación con Tara Dowdell Group es parte del compromiso de nuestra nueva administración de mejorar la calidad de vida en Bloomfield asegurando que nuestros residentes tengan fácil acceso a los recursos, el apoyo y la información que necesitan”, afirmó la alcaldesa Jenny Mundell. “El historial de éxitos de Tara Dowdell Group y su enfoque en el impacto social los convierte en el socio ideal para nuestra administración. Su experiencia en participación pública será un activo esencial a medida que Bloomfield continúe creciendo como una comunidad vibrante e inclusiva. Esperamos trabajar juntos para fortalecer la participación, apoyar a nuestra comunidad y amplificar el trabajo positivo que se está llevando a cabo en nuestro municipio".

Tara Dowdell, presidenta y fundadora de TDG, trae una amplia experiencia en estrategia de comunicaciones, políticas públicas y alcance comunitario a esta colaboración. El equipo de expertos de TDG está especialmente calificado para servir a la comunidad de Bloomfield, con un comprobado historial de trabajo con el sector público, organizaciones sin fines de lucro, fundaciones y organizaciones orientadas a la misión.

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