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Posted on: April 18, 2023

Bloomfield Announces Black Eyed Susan as New Official Town Flower


BLOOMFIELD, NJ –  The Township of Bloomfield and the Bloomfield Beautification Committee are excited to announce that the community has spoken and officially chosen the Black Eyed Susan as the Townships’ official flower. The flower was popular due to its striking yellow petals and dark center, and was officially named as the official town flower by proclamation of the mayor and council at the most recent council meeting on April 17. 

"The Black Eyed Susan is a beautiful perennial flower that represents the natural beauty of our township," said Bloomfield Mayor Michael Venezia. "We are thrilled to name it as our official flower and look forward to seeing it bloom throughout our community in the years to come."black-eyed-susan-6

A competition to choose the town flower was open to all residents and ran from the middle of February until March 31. Residents had a choice among the Black Eyed Susan, Cardinal Flower, Phlox, and New York Aster. The choices presented were vetted by the Bloomfield Beautification Committee for ease of growth and care, and all are native and perennial plants. The plants are also known to attract important pollinators like bees and butterflies.

“Thank you to the Beautification Committee for leading this effort,” said Councilwoman Jenny Mundell, council liaison to the committee. “Their commitment to improving Bloomfield through thoughtful, community-focused projects like this is a wonderful example of the ways in which residents can partake in making our town more attractive and more sustainable.”

To celebrate the selection of the Black Eyed Susan as the official flower, the Beautification Committee will be planting the flower throughout Bloomfield’s public gardens. Residents are encouraged to plant them in their own gardens as well. A limited number of seedlings will be given away to residents on May 22 at the Committee’s annual garden planting in the courtyard outside the library and Civic Center.

The Township of Bloomfield is excited to celebrate its new official flower. For more information about Bloomfield, visit

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